What About Data?

  • Protein: The New Collective Obsession
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    Protein: The New Collective Obsession

    Have you noticed a shift in what consumers are eating and how they discuss food? This is not a passing fad or a New Year’s resolution. It is a lasting transformation in eating habits that places poultry producers in a unique position: as suppliers of a food product in high demand. “Low-fat” is giving way…

  • Challenges in the Poultry Industry in 2026

    Challenges in the Poultry Industry in 2026

    The poultry industry has always faced its share of challenges, and 2026 is no exception. This article examines the difficulties and risks that producers are already experiencing or expect to encounter this year. Rising Costs, Shrinking Margins Raw material costs remain the industry’s main concern in 2026, considered very significant by 74% of respondents to…

  • Smart Farming as Markets Reach Maturity
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    Smart Farming as Markets Reach Maturity

    The numbers are clear: chicken now represents 39.2% of the combined consumption of the four major animal proteins in the United States, and this share is expected to surpass the symbolic 40% threshold in 2026. This dominance is the result of fifteen years of uninterrupted growth – a 28% increase in per capita availability since…

  • Spring Challenges in Northern Poultry Barns
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    Spring Challenges in Northern Poultry Barns

    Earlier this year, we explored the unique challenges that winter brings to northern poultry barns — from ammonia buildup and condensation to tight ventilation management and wet litter. As temperatures begin to climb and daylight hours extend, spring introduces its own set of pressures that every broiler producer needs to anticipate. The season may feel…

  • Don’t Be the Last to the Flock in AI Adoption
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    Don’t Be the Last to the Flock in AI Adoption

    AI adoption is no longer optional in poultry production – it is becoming a competitive necessity. Worldwide, modern producers are rapidly harnessing artificial intelligence to increase productivity, ensure animal welfare, and reduce costs. Poultry operations that adopt AI now can gain significant advantages, while those that delay risk being overtaken by competitors who are already…

  • AI as a Practical Tool, Not Just a Buzzword
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    AI as a Practical Tool, Not Just a Buzzword

    Poultry production has always been a business of decisions—hundreds of them, made every day, often under pressure and with incomplete information. As operations grow more complex, so does the impact of each decision made along the value chain. Today, artificial intelligence is reshaping how producers understand their flocks, anticipate challenges, and act with confidence. AI…

  • Winter Challenges in Northern Poultry Barns

    Winter Challenges in Northern Poultry Barns

    Winter weather puts poultry producers in a difficult position: how to keep barns warm and energy-efficient without compromising ventilation and air quality. As temperatures drop, producers naturally tighten buildings and reduce fresh air intake to conserve heat. But this essential winter strategy comes with important consequences. Reduced airflow, higher humidity, and tightly sealed barns create…

  • Connected Sensors and Real-Time Monitoring: Optimizing Feed Consumption Through Data

    Connected Sensors and Real-Time Monitoring: Optimizing Feed Consumption Through Data

    In the era of precision agriculture, connected sensors are transforming the management of poultry houses. By continuously measuring feed consumption, bird weight, and environmental conditions, they enable faster, data-driven, and more profitable decisions. Sensors Driving Performance Feed accounts for about 65% of a broiler’s production cost. Reducing waste and fine-tuning feed distribution are therefore essential.…

  • Multi-Site Management: Smart Prioritization and Resource Optimization

    Multi-Site Management: Smart Prioritization and Resource Optimization

    Supervising multiple poultry operations at once has never been more complex. Each site generates thousands of data points—on climate, feed, water, flock weight, or mortality—and each one can signal a potential risk. For managers, the real challenge is not just collecting information, but deciding where to focus attention and resources. The problem of information overload…

  • From Reactive to Proactive: How Smart Alerts Are Transforming Poultry Operations

    From Reactive to Proactive: How Smart Alerts Are Transforming Poultry Operations

    In livestock farming, the difference between catching a problem early and discovering it late can mean thousands of dollars in losses. A slight drop in feed consumption or a water system malfunction can go unnoticed for hours – but the impact on animal health and performance starts immediately. Real-time alerts are the key to success…

  • Top 10 Reasons for The Poultry Sector to Accelerate its Adoption of Artificial Intelligence
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    Top 10 Reasons for The Poultry Sector to Accelerate its Adoption of Artificial Intelligence

    The agricultural sector is known for its conservative approach towards change and its reluctance to introduce innovations. It has taken more than 20 years for the poultry sector to fully recognize the importance of adding enzymes to increase bird performance or introducing in-ovo vaccination in the hatchery. Should the poultry and egg sector wait 20…

  • Optimizing sustainability and profitability with AI: predictions for better production

    Optimizing sustainability and profitability with AI: predictions for better production

    The Challenges of Livestock Production The livestock production sector faces many challenges to provide our growing population with safe food. By 2050, we must be able to feed 9.5 billion people in a sustainable way to ensure opportunities for future generations. With rising income levels in many countries around the world, demand for meat is…

  • Less Guesswork, More Precision: How Technology Helps Poultry Farmers Make Better Decisions

    Less Guesswork, More Precision: How Technology Helps Poultry Farmers Make Better Decisions

    In a sector as demanding as chicken farming, every decision has a direct impact on profitability, animal health and operational efficiency. For a long time, breeders relied on their experience and intuition when it came to adjusting feed, controlling the climate and identifying health problems. But as technology evolves, this approach is gradually giving way…

  • Rising Feed Costs: Strategies for Poultry and Livestock Growers

    Rising Feed Costs: Strategies for Poultry and Livestock Growers

    Poultry production is a demanding industry, often characterized by tight profit margins due to a combination of rising costs, market fluctuations, and operational challenges. For poultry and livestock growers, feed costs often represent 60-70% of total production expenses. Since feed is a crucial component in poultry and livestock production, it plays a crucial role in…

  • 2025 Poultry Industry Trends

    2025 Poultry Industry Trends

    Shaping the Future with Innovation As we move towards 2025, the poultry industry is making rapid advances in technology, sustainability and data-driven insights. These trends will redefine the way poultry production works and help farmers optimize efficiency, improve animal welfare and increase profitability. Let’s take a closer look at the key trends that will shape…

  • Climate Change and the Challenges of Maintaining Ventilation on Poultry Farms

    Climate Change and the Challenges of Maintaining Ventilation on Poultry Farms

    Climate change is having a profound impact on agriculture, and poultry farming is no exception. Rising global temperatures and increasingly unpredictable weather patterns are challenging farmers to maintain ideal environmental conditions in poultry houses. Proper ventilation is essential for bird health, productivity and welfare, but managing these conditions is becoming increasingly complex as temperatures fluctuate.Faced…

  • The Role of Intelia in Reducing Environmental Impact

    The Role of Intelia in Reducing Environmental Impact

    Sustainability has become an important issue in the poultry industry. With growing consumer demand for ethical and environmentally friendly practices, poultry producers are under increasing pressure to minimize their environmental footprint while maintaining profitability. The future of poultry farming lies in the adoption of innovative technologies that optimize resource consumption and reduce waste. Intelia is…

  • How Innovation is Addressing Poultry Industry Challenges

    How Innovation is Addressing Poultry Industry Challenges

    Introduction Since the mid-20th century, advancements in nutrition, genetics, management practices, and disease control have dramatically increased poultry yields. Modern broiler chickens grow faster and make better use of feed than their predecessors. However, modern poultry farming faces numerous challenges such as sustainability, animal welfare, food safety, and evolving consumer preferences1. The production of broiler…

  • Addressing Labor Challenges in The Poultry Industry

    Addressing Labor Challenges in The Poultry Industry

    Introduction The poultry industry is a cornerstone of global food security, but it faces significant labor challenges that threaten its sustainability and efficiency. With a growing global population and increasing demand for poultry products, it is important to address these issues. This article looks at the main labor challenges in the poultry industry and offers…

  • Global Challenges for The Poultry and Egg Sector and Sustainability

    Global Challenges for The Poultry and Egg Sector and Sustainability

    Introduction The poultry and egg sector is a key player in global nutrition and food security. From 2012 to 2022, the availability of broiler meat increased by 3.7 kg and eggs by 41 per person worldwide. This sector recorded the fastest growth of all land animal productions: chicken meat increased by 31.1% and eggs by…

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