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Have you noticed a shift in what consumers are eating and how they discuss food? This is not a passing fad or a New Year’s resolution. It is a lasting transformation in eating habits that places poultry producers in a unique position: as suppliers of a food product in high demand. “Low-fat” is giving way…

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The poultry industry has always faced its share of challenges, and 2026 is no exception. This article examines the difficulties and risks that producers are already experiencing or expect to encounter this year. Rising Costs, Shrinking Margins Raw material costs remain the industry’s main concern in 2026, considered very significant by 74% of respondents to…

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The numbers are clear: chicken now represents 39.2% of the combined consumption of the four major animal proteins in the United States, and this share is expected to surpass the symbolic 40% threshold in 2026. This dominance is the result of fifteen years of uninterrupted growth – a 28% increase in per capita availability since…

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Earlier this year, we explored the unique challenges that winter brings to northern poultry barns — from ammonia buildup and condensation to tight ventilation management and wet litter. As temperatures begin to climb and daylight hours extend, spring introduces its own set of pressures that every broiler producer needs to anticipate. The season may feel…

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AI adoption is no longer optional in poultry production – it is becoming a competitive necessity. Worldwide, modern producers are rapidly harnessing artificial intelligence to increase productivity, ensure animal welfare, and reduce costs. Poultry operations that adopt AI now can gain significant advantages, while those that delay risk being overtaken by competitors who are already…

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Poultry production has always been a business of decisions—hundreds of them, made every day, often under pressure and with incomplete information. As operations grow more complex, so does the impact of each decision made along the value chain. Today, artificial intelligence is reshaping how producers understand their flocks, anticipate challenges, and act with confidence. AI…

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Winter weather puts poultry producers in a difficult position: how to keep barns warm and energy-efficient without compromising ventilation and air quality. As temperatures drop, producers naturally tighten buildings and reduce fresh air intake to conserve heat. But this essential winter strategy comes with important consequences. Reduced airflow, higher humidity, and tightly sealed barns create…

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In the era of precision agriculture, connected sensors are transforming the management of poultry houses. By continuously measuring feed consumption, bird weight, and environmental conditions, they enable faster, data-driven, and more profitable decisions. Sensors Driving Performance Feed accounts for about 65% of a broiler’s production cost. Reducing waste and fine-tuning feed distribution are therefore essential.…

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Supervising multiple poultry operations at once has never been more complex. Each site generates thousands of data points—on climate, feed, water, flock weight, or mortality—and each one can signal a potential risk. For managers, the real challenge is not just collecting information, but deciding where to focus attention and resources. The problem of information overload…

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In livestock farming, the difference between catching a problem early and discovering it late can mean thousands of dollars in losses. A slight drop in feed consumption or a water system malfunction can go unnoticed for hours – but the impact on animal health and performance starts immediately. Real-time alerts are the key to success…

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The agricultural sector is known for its conservative approach towards change and its reluctance to introduce innovations. It has taken more than 20 years for the poultry sector to fully recognize the importance of adding enzymes to increase bird performance or introducing in-ovo vaccination in the hatchery. Should the poultry and egg sector wait 20…

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The Challenges of Livestock Production The livestock production sector faces many challenges to provide our growing population with safe food. By 2050, we must be able to feed 9.5 billion people in a sustainable way to ensure opportunities for future generations. With rising income levels in many countries around the world, demand for meat is…

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In a sector as demanding as chicken farming, every decision has a direct impact on profitability, animal health and operational efficiency. For a long time, breeders relied on their experience and intuition when it came to adjusting feed, controlling the climate and identifying health problems. But as technology evolves, this approach is gradually giving way…

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Poultry production is a demanding industry, often characterized by tight profit margins due to a combination of rising costs, market fluctuations, and operational challenges. For poultry and livestock growers, feed costs often represent 60-70% of total production expenses. Since feed is a crucial component in poultry and livestock production, it plays a crucial role in…

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Shaping the Future with Innovation As we move towards 2025, the poultry industry is making rapid advances in technology, sustainability and data-driven insights. These trends will redefine the way poultry production works and help farmers optimize efficiency, improve animal welfare and increase profitability. Let’s take a closer look at the key trends that will shape…

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Climate change is having a profound impact on agriculture, and poultry farming is no exception. Rising global temperatures and increasingly unpredictable weather patterns are challenging farmers to maintain ideal environmental conditions in poultry houses. Proper ventilation is essential for bird health, productivity and welfare, but managing these conditions is becoming increasingly complex as temperatures fluctuate.Faced…

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Sustainability has become an important issue in the poultry industry. With growing consumer demand for ethical and environmentally friendly practices, poultry producers are under increasing pressure to minimize their environmental footprint while maintaining profitability. The future of poultry farming lies in the adoption of innovative technologies that optimize resource consumption and reduce waste. Intelia is…

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Introduction Since the mid-20th century, advancements in nutrition, genetics, management practices, and disease control have dramatically increased poultry yields. Modern broiler chickens grow faster and make better use of feed than their predecessors. However, modern poultry farming faces numerous challenges such as sustainability, animal welfare, food safety, and evolving consumer preferences1. The production of broiler…

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Introduction The poultry industry is a cornerstone of global food security, but it faces significant labor challenges that threaten its sustainability and efficiency. With a growing global population and increasing demand for poultry products, it is important to address these issues. This article looks at the main labor challenges in the poultry industry and offers…

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Introduction The poultry and egg sector is a key player in global nutrition and food security. From 2012 to 2022, the availability of broiler meat increased by 3.7 kg and eggs by 41 per person worldwide. This sector recorded the fastest growth of all land animal productions: chicken meat increased by 31.1% and eggs by…