Sales Team

Peter is an experienced sales professional who joined Intelia at the beginning of its data journey in 2016. After a full career serving the poultry industry working as a C-Level sales executive for equipement manufacturers like Chick Master, Big Dutchman, Cumberland and Linco/Baader, he was enthusiastic about helping launch something that he felt “would revolutionize the chicken industry the way the nipple drinker did”. And he should know since he was one of the first to introduce the Ziggity nipple drinker in Africa!

Born and raised in South Africa, he now lives in California with his wife to be close to his daughters and grand kids. When he’s not working, he enjoys sailing on Smooth Jazz and silk painting, something he picked up as a hobby when he lived in Malaysia. A well seasoned traveler, he delights his teammates and customers with the most incredible stories.

Michael has been around chickens since the day he was born. Not only did his family grow chickens but he spent 20 years of his professional life working for large poultry producers in the US. He started as a broiler technician at Seaboard Farms, then moved on to the breeder side at Pilgrim’s before joining Columbia Farms where he would spend the last 14 years as Broiler Manager. He has been times and times again in this tough position of evaluating which technology was worth investing in. His understanding of our customers’ challenges is personal – he too continuously looked for ways to produce more quality pounds at the lowest cost. That makes him a real ally to our customers when they are thinking of going digital.

Based in Braselton, GA where he lives with his wife and two sons, he travels the southeast to visit customers during the week and attend 4H demonstrations with his youngest during the weekend. A true fan of the authentic southern barbecue art, he has an impressive roster of the best joints to get your fill and is always happy to share his recommendations.

Caroline has spent most of her career in agriculture. She often jokes that she got drawn to it because she is so grateful for the food farmers produce, she wanted to contribute to its sustainable and profitable production. For 14 years, she was involved with high technology greenhouse production globally, driving the marketing program for a major manufacturer. She’s been with Intelia since 2015 and she is immensely proud of the work accomplished so far (and the best is yet to come in her opinion).

When she is not selling or advocating for digital livestock farming, she enjoys being home with her husband and spending quality time with her son and daughter. She loves a good cup of coffee and drives her travel mates crazy with the amount she can drink in a day.